Media: Times.si
Author:
Date: Fri., 1. Dec. 2023
Link: https://www.times.si/a/cd06b080c596064442e56c056aa1640693533dce/
Luna \TBWA is the only Slovenian agency to receive this year's Award of the Art Directors' Club of Europe (ADC*E). the Silver Award for the project "UNICEF and The Slovenian Youth Orchestra: Music for the Future".
The project, which we also wrote about in MM, is based on the fact that the war in Ukraine has forced millions of people to flee their homes. Young musicians from Ukraine who fled to Slovenia organised a charity concert Music for the Future for the future to help families in Ukraine. "We turned bullet holes into notes on our adverts to show that music can be used to turn even the most horrible experience, like war, into something beautiful: helping your fellow man," said Luna \TBWA. The award was presented today in Barcelona as part of the ADC*E International Festival of Creativity. ADC*E.
The jury of 56 creatives from 21 European countries awarded 43 gold, 88 silver and 130 bronze prizes, with the grand prize going to "No Grey", designed by Leo Burnett Italy for the Fiat car brand.
